Social Media Marketing Library

Get the Social Media Picture at Customer Insight Group.

Filed under: Internet Marketing, Online Marketing, Twitter | No Comments »

Are you using social media to turn users into customers. Social media is a constantly evolving channel that can make a significant difference in driving results for businesses of all sizes. This presentation will show you how successful companies are using social media to build relationships with customers and show how social media initiatives can [...]

Filed under: Facebook, Google+, Internet Marketing, LInkedIn, Marketing Trends, Online Marketing, Pinterest, Social Media Marketing, Twitter, Uncategorized, YouTube | No Comments »

Filed under: Facebook, Internet Marketing, LInkedIn, Marketing Trends, Social Media Marketing, Twitter, YouTube | No Comments »

This presentation gives an overview of current social media trends, a look at how businesses today are utilizing social media to grow their businesses and touch on career potential within this unique marketing niche. You will gain a better understanding of how social media goes beyond how people typically use it as a  consumer, and [...]

Filed under: Internet Marketing, Online Marketing, Social Media Marketing | No Comments »

Is your business tweeting?  Twitter is no doubt one of the most popular social media channels out there today and businesses of every size can use it as a powerful tool to introduce new products and services, lend expertise and voice their opinions. But, are you wielding the power of the hashtag to your advantage? [...]

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Love is in the air at Banana Republic. The apparel and accessories brand is launching a global marketing campaign, titled “Love,” and has partnered with Match.com to host 8 in-store meet and greet events in several key markets, including New York, Los Angles, San Francisco and Chicago. The goal is to strengthen the emotional connection [...]

Filed under: Facebook, Integrated Marketing, Internet Marketing, Marketing Trends, Online Marketing, Pinterest, Social Media Marketing, Twitter | 5 Comments »

This post is written to fulfill a coursework requirement in Professor Sallie Burnett’s Introduction to Digital Marketing (MKTG 4805) class at The Daniel’s College of Business at The University of Denver. [iMediaConnection.com - October 22nd, 2012] Jeriann Watkins, of iMediaConnection.com, wants to ensure that we know the difference between social media activity and engagement and [...]

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Kellogg’s has introduced a new guerrilla marketing campaign called “social currency” in London, in which they are giving away Kellogg Crisps to consumers that will tweet about their experience and the free product that they are receiving through this campaign. Kellogg’s has begun to realize the value of positive word-of-mouth through social media, and the [...]

Filed under: Loyalty Marketing, Social Media Marketing, Twitter | Comments Off

News Media – The Internet Changes Everything Some good points of the article: The key for news media to move forward economically is to focus on an integrated digital strategy. News media should make publishing faster and better. Journalists need to be able to write a story for print, upload a Web version, tweet it, [...]

Filed under: Facebook, Marketing Trends, Mobile Marketing, Social Media Marketing, Twitter | Comments Off

Ask any non-profit what their greatest challenge is, and it’s likely that they will all talk about their relentless pursuit of donations. Now, thanks to the power of social media, the task of convincing others to open up their pocketbooks, may prove a little less daunting. Show Donors How They Make a Difference The beauty [...]

Filed under: Customer Experience Management, Facebook, LInkedIn, Pinterest, Social Media Marketing, Twitter, YouTube | 3 Comments »