Social Media Marketing Library

Is your team grappling with getting the sizes right for your social media pages and profiles? You can be the hero when you share with them this social media media image sizing cheat sheet. LunaMetrics just released this updated version of their widely popular Social Media Sizing cheat sheet with image and video sizes for [...]

Filed under: Facebook, Google+, Pinterest, Social Media Marketing, Twitter, YouTube | No Comments »

In order to compete with search engine giant, Google, Bing redefined its value proposition by adding social media to its search results. Bing’s social sidebar, a component of the search screen that sits on the left-hand side of the results page, integrates Facebook, Twitter, Quora and Foursquare into search results in order to glean answers [...]

Filed under: Facebook, Search Engine Marketing, Social Media Marketing, Twitter | Comments Off

This post is written to fulfill a coursework requirement in Professor Sallie Burnett’s Introduction to Digital Marketing (MKTG 4805) class at The Daniel’s College of Business at The University of Denver. [iMediaConnection.com - October 22nd, 2012] Jeriann Watkins, of iMediaConnection.com, wants to ensure that we know the difference between social media activity and engagement and [...]

Filed under: Facebook, Google+, LInkedIn, Pinterest, Search Engine Marketing, Social Media Marketing, Twitter | Comments Off

In a unique way, Old Navy thanks their 5 Million fans with a larger than life video post on their Facebook page. It is a huge 120 x 60 foot coupon, shot from the sky with several people, props, text and a bar-code made of 88 placards. The bar code is entirely scannable, and will [...]

Filed under: Facebook, Marketing Trends, Online Marketing, YouTube | 8 Comments »

[MediaPost, 8/7/12] A recent study reveals 62% of adults who are currently a member of more than one social networking site, say they keep an eye on their social networks because they don’t want to miss something (“Fear of missing out: FOMO”). The findings also indicate that nearly 40% would rather undertake unpleasant or potentially [...]

Filed under: Facebook, Online Marketing, Social Media Marketing, Twitter, Uncategorized | 2 Comments »

Who doesn’t want to improve upon their digital strategy and execution? Pretty much every marketer out there would like to say that they’ve raised their own bar. Sallie Burnett, President of Customer Insight Group, understands that feeling all too well, which is why she recently shared her expertise and insight at the first Digital Marketing [...]

Filed under: Customer Experience Management, Integrated Marketing, Internet Marketing, Social Media Marketing | Comments Off

[AllFacebook, 8/13/12] Hello Kitty has just announced that she now has 10 million Facebook friends! To celebrate, she is sharing some small gifts to show her appreciation including Facebook profile photos, timeline cover photos, and desktop wallpaper. It’s no surprise that 93% of Hello Kitty’s Facebook ‘likes’ are from females.  It has taken since 2009 [...]

Filed under: Facebook, Online Marketing, Social Media Marketing | Comments Off

[emarketer.com, 7/10/12] It’s no surprise that consumers are influenced by what brands their friends and family follow on social media networks. Nearly one-fifth of US internet users would buy a brand if a friend followed that company on social media. In March 2012, 22% of internet users worldwide said they would buy from brands that [...]

Filed under: Facebook, Internet Marketing, Online Marketing, Social Media Marketing, Twitter | Comments Off

[eMarkerter, 4/25/12] While the average Facebook user may still not have made the switch to the social network’s new Timeline format, as of March 30, 2012, all brand pages were required to do so, and some brands have been seeing increased engagement as a result. Social media measurement company Simply Measured looked at 15 brand [...]

Filed under: Facebook, Integrated Marketing, Internet Marketing, Marketing Trends, Online Marketing, Social Media Marketing | 2 Comments »

These recent statistics caught our eye. What do these numbers mean to you? Among three of the leading social networking platforms, LinkedIn, Twitter and Facebook, LinkedIn is the clear winner as the most effective source of leads for B2B companies, according to data from HubSpot.* LinkedIn generated a visitor-to-lead conversion rate of 2.60%, on average. [...]

Filed under: Facebook, Internet Marketing, LInkedIn, Social Media Marketing, Twitter | 2 Comments »