Social Media Marketing Library

Are you using social media to turn users into customers. Social media is a constantly evolving channel that can make a significant difference in driving results for businesses of all sizes. This presentation will show you how successful companies are using social media to build relationships with customers and show how social media initiatives can [...]

Filed under: Facebook, Google+, Internet Marketing, LInkedIn, Marketing Trends, Online Marketing, Pinterest, Social Media Marketing, Twitter, Uncategorized, YouTube | Comments Off

This presentation gives an overview of current social media trends, a look at how businesses today are utilizing social media to grow their businesses and touch on career potential within this unique marketing niche. You will gain a better understanding of how social media goes beyond how people typically use it as a  consumer, and [...]

Filed under: Internet Marketing, Online Marketing, Social Media Marketing | Comments Off

Customer Insight Group reports on news and information about customer retention (CRM), loyalty marketing, social media, industry events, news and trends. If you have a story idea that may be of interest to readers of this blog, please contact us. RadioShack: Cosmin Ghiurau, Director of Social Media at RadioShack, discusses innovations in social media at [...]

Filed under: Breaking News, Customer Experience Management, Loyalty Marketing, Social Media Marketing | Comments Off

Is your business tweeting?  Twitter is no doubt one of the most popular social media channels out there today and businesses of every size can use it as a powerful tool to introduce new products and services, lend expertise and voice their opinions. But, are you wielding the power of the hashtag to your advantage? [...]

Filed under: Social Media Marketing, Twitter | Comments Off

Sure, you may have a Facebook page for your business, but are you doing it right? Here we spotlight just a handful of best practices that you can plug and play right now to improve how your Facebook page is engaging your customers and building your brand. What better way to start off 2013!   [...]

Filed under: Facebook, Social Media Marketing | 3 Comments »

Brands have been aligning themselves with positive causes for many years, and seeing a positive impact on their bottom lines when they do so. Reports show consumers are more likely to switch brands, if comparable in price and quality, to one that supports a social cause. Consumers are also more inclined to recommend these brands. [...]

Filed under: Internet Marketing, Online Marketing, Social Media Marketing | Comments Off

Marketers are beginning to understanding the goals of social media marketing are far more than just “likes” and followers, according to a survey of US marketers in July 2012 conducted by Awareness, a social marketing software company. Of respondents, 78% cited that customer engagement is a top business objective, followed by 51% who said revenue [...]

Filed under: Facebook, Google+, Integrated Marketing, Internet Marketing, LInkedIn, Pinterest, Social Media Marketing, Twitter, YouTube | 1 Comment »

[Money.USNews.com] At Nordstrom, innovation is never out of style. The upscale fashion apparel chain founded in 1901 wins plaudits for using cutting-edge 21st century technology to offer shoppers convenience—and to stay competitive as retail migrates online. Its social media strategy extends well beyond Facebook, Twitter, and YouTube to an array of buzz-generating fashion and photo-sharing [...]

Filed under: Facebook, Integrated Marketing, Internet Marketing, LInkedIn, Mobile Marketing, Online Marketing, Social Media Marketing, Twitter | Comments Off

[Social Media Today, 5/2/12] On February 15th, 2012 Shell launched its first globally integrated Facebook page, representing a significant milestone for the company and its commitment to open communication and community engagement. Shell was not the first energy company to embrace social media, but they have proven to be the fastest growing. Don Bulmer is Vice [...]

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[InternetRetailing, 4/17/12] Fashion retailer Burberry shows the continued importance of social media to its fast-growing business as it revealed that its Facebook following topped 12 million during its latest financial half-year. Updating the markets on its trading in the second half of the year, Burberry said its social media had shown momentum over the period. [...]

Filed under: Facebook, Integrated Marketing, Internet Marketing, Online Marketing, Social Media Marketing | 6 Comments »