Social Media Marketing Library

Filed under: Facebook, Internet Marketing, LInkedIn, Marketing Trends, Social Media Marketing, Twitter, YouTube | No Comments »

This presentation gives an overview of current social media trends, a look at how businesses today are utilizing social media to grow their businesses and touch on career potential within this unique marketing niche. You will gain a better understanding of how social media goes beyond how people typically use it as a  consumer, and [...]

Filed under: Internet Marketing, Online Marketing, Social Media Marketing | No Comments »

Get the Social Media Picture at Customer Insight Group.

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Moms are busier than ever and are turning to their mobile devices to help make parenting easier. Studies show, 70% of moms reported using their smartphone or tablet to shop. An even more staggering one-third of moms said the devices accounted for nearly half their shopping time or more.     While shopping, 60% reported [...]

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Get the Social Media Picture at Customer Insight Group.

Filed under: Facebook, Internet Marketing, Marketing Trends, Social Media Marketing | Comments Off

Love is in the air at Banana Republic. The apparel and accessories brand is launching a global marketing campaign, titled “Love,” and has partnered with Match.com to host 8 in-store meet and greet events in several key markets, including New York, Los Angles, San Francisco and Chicago. The goal is to strengthen the emotional connection [...]

Filed under: Facebook, Integrated Marketing, Internet Marketing, Marketing Trends, Online Marketing, Pinterest, Social Media Marketing, Twitter | 5 Comments »

With Super Bowl Sunday fast approaching, along with game day snacking on wings, nachos and more, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Viggle, today released “Mealtime Goes Mobile: Mobile Screens’ Impact on Ordering Takeout and Delivery,” exclusive research looking at mobile’s impact on ordering food. Hungry [...]

Filed under: Internet Marketing, Marketing Trends, Mobile Marketing, Online Marketing | 5 Comments »

It should come as no surprise that mobile sales are up. A report by the Pew Internet & American Life Project found that nearly half of American adults own smartphones. Statistics like these have inspired many retailers to court their phone-savvy customers more aggressively. Wal-Mart, for instance, has begun to offer special promotions exclusively to [...]

Filed under: Email Marketing, Integrated Marketing, Internet Marketing, Marketing Trends, Mobile Marketing, Social Media Marketing | 6 Comments »

What is social CRM? Social CRM is the integration of social media with customer relationship management strategies, which is the next frontier for organizations that want to optimize the power of social interactions to get closer to customers. There is no doubt that CRM becomes more and more important, and more and more companies are [...]

Filed under: CRM, Email Marketing, Integrated Marketing, Internet Marketing, Online Marketing, Social Media Marketing, Uncategorized | Comments Off

In a unique way, Old Navy thanks their 5 Million fans with a larger than life video post on their Facebook page. It is a huge 120 x 60 foot coupon, shot from the sky with several people, props, text and a bar-code made of 88 placards. The bar code is entirely scannable, and will [...]

Filed under: Facebook, Marketing Trends, Online Marketing, YouTube | 8 Comments »