Forrester analyst, Thomas Husson, shared insights into the top trends in mobile for 2013. Here are just a few. Marketers will realize that mobile requires a total shift in marketing approach. This is one of the reasons Google baked mobile into AdWords by default, one of the biggest changes in AdWords in five years. Tablets [...]
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Moms are busier than ever and are turning to their mobile devices to help make parenting easier. Studies show, 70% of moms reported using their smartphone or tablet to shop. An even more staggering one-third of moms said the devices accounted for nearly half their shopping time or more. While shopping, 60% reported [...]
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With Super Bowl Sunday fast approaching, along with game day snacking on wings, nachos and more, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Viggle, today released “Mealtime Goes Mobile: Mobile Screens’ Impact on Ordering Takeout and Delivery,” exclusive research looking at mobile’s impact on ordering food. Hungry [...]
Filed under: Internet Marketing, Marketing Trends, Mobile Marketing, Online Marketing | 5 Comments »
Email marketing continues to be the hub and a driving force in cross-channel integration, according to an Experian Marketing Services market survey addressing email acquisition and engagement tactics. The survey of email marketers about their email-marketing initiatives, including their strategies for subscriber acquisition, mobile and social marketing, testing and creative design shows; 44% of total [...]
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Your coffee table filled with retail catalogs looks a little different these days. CoffeeTable, the top-ranked catalog shopping app for the iPad®, iPad Mini®, and iPhone®, saw its digital catalogs skyrocket in usage during the holiday shopping period. The app experienced three times the engagement with brand partners through its targeted holiday initiatives, including the launch [...]
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It should come as no surprise that mobile sales are up. A report by the Pew Internet & American Life Project found that nearly half of American adults own smartphones. Statistics like these have inspired many retailers to court their phone-savvy customers more aggressively. Wal-Mart, for instance, has begun to offer special promotions exclusively to [...]
Filed under: Email Marketing, Integrated Marketing, Internet Marketing, Marketing Trends, Mobile Marketing, Social Media Marketing | 6 Comments »
Here is an article on Amazons successes with their mobile website. It mentions 12 reasons why their mobile site is successful: . If your looking for an example of a perfectly executed mobile site, look no farther than Amazons mobile website. Their website brakes a spectrum of bad outdated misconceptions about mobile websites that some [...]
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Thanksgiving is approving fast, and a new study shows stores can expect consumers to be using their mobile devices and social channels much more than last year. Highlights from Deloitte’s annual holiday survey: 68% of all smartphone owners expect to use them to shop this holiday. 48% say social media will figure into their shopping [...]
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Heinz first QR code initiative took place last fall for Veterans Day. The initiative supported the Wounded Warrior Project because each time the code was scanned a personalized thank you note was sent to a Veteran along with 57 cents being sent to the Wounded Warrior Project. This was a great opportunity for Heinz to [...]
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Product reviews are a vital part of the purchasing decision. 86% of consumers refer to online reviews before purchasing a product and 90% of them trust the reviews they read (zaptap.com). Retailers are jumping on the “product review bandwagon”, and are using mobile applications to enhance customer service and the overall shopping experience. A new [...]
Filed under: Customer Experience Management, Mobile Marketing, Social Media Marketing | 2 Comments »
