Posted on May 23rd, 2013 by Beranich
Who do you think shops more on mobile technology? Men or Women? Let’s see if you are right…. Data from the DDB Life Style Study looked at mobile shopping patterns by gender and found that men were much more inclined than women to use mobile phones to shop or use QR codes and apps to [...]
Filed under: CRM, Customer Experience Management, Mobile Marketing, Uncategorized | No Comments »
Posted on March 19th, 2013 by Beranich
Forrester analyst, Thomas Husson, shared insights into the top trends in mobile for 2013. Here are just a few. Marketers will realize that mobile requires a total shift in marketing approach. This is one of the reasons Google baked mobile into AdWords by default, one of the biggest changes in AdWords in five years. Tablets [...]
Filed under: Marketing Trends, Mobile Marketing | Comments Off
Posted on March 5th, 2013 by Beranich
The 2013 Marketing Budgets Report was just released by Econsultancy. Among the key findings from the report: On average, companies are spending 35% of their total marketing budgets on digital, compared to 36% in 2012. 70% of companies surveyed report increases for their content marketing budgets over the next 12 months, the highest for any [...]
Filed under: Internet Marketing, Marketing Trends | Comments Off
Posted on March 1st, 2013 by S. Burnett
Is your business tweeting? Twitter is no doubt one of the most popular social media channels out there today and businesses of every size can use it as a powerful tool to introduce new products and services, lend expertise and voice their opinions. But, are you wielding the power of the hashtag to your advantage? [...]
Filed under: Social Media Marketing, Twitter | Comments Off
Posted on February 26th, 2013 by Beranich
[The Columbus Dispatch, February 11, 2013] Lane Bryant is using digital technology to connect and engage with customers. The new ipad app gives women clothing options that fit their bodies and their tastes. Just for You is the recently released successor to Fashion Genius, rolled out in September 2011. While Fashion Genius worked all right, [...]
Filed under: Marketing Trends | Comments Off
Posted on February 22nd, 2013 by Beranich
After surveying 600 business executives and 10,000 consumers in 10 countries, Accenture has outlined 10 behavioral elements that affect consumer purchases. In the report titled: Energizing Global Growth: Understanding The Changing Consumer, Accenture provides insights into how businesses can benefit from changing consumer behavior. Some key insights from the research include: 83% of executives surveyed [...]
Filed under: Customer Experience Management, Marketing Trends | 3 Comments »
Posted on January 31st, 2013 by Mary Shaw
With Super Bowl Sunday fast approaching, along with game day snacking on wings, nachos and more, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Viggle, today released “Mealtime Goes Mobile: Mobile Screens’ Impact on Ordering Takeout and Delivery,” exclusive research looking at mobile’s impact on ordering food. Hungry [...]
Filed under: Internet Marketing, Marketing Trends, Mobile Marketing, Online Marketing | 5 Comments »
Posted on January 29th, 2013 by S. Burnett
Every second, businesses and organizations are gathering data. Not just a little data — a LOT of data. A veritable wealth of data that paints not just a picture of their customers, but a picture of their business, their future and their processes. From click-throughs to social media posts to surveys, healthcare tests, stock trades [...]
Filed under: CRM, Integrated Marketing, Marketing Trends, Social Media Marketing | 2 Comments »
Posted on January 28th, 2013 by S. Burnett
Your coffee table filled with retail catalogs looks a little different these days. CoffeeTable, the top-ranked catalog shopping app for the iPad®, iPad Mini®, and iPhone®, saw its digital catalogs skyrocket in usage during the holiday shopping period. The app experienced three times the engagement with brand partners through its targeted holiday initiatives, including the launch [...]
Filed under: Customer Experience Management, Integrated Marketing, Internet Marketing, Mobile Marketing, Social Media Marketing | 1 Comment »
Posted on January 8th, 2013 by Mary Shaw
It should come as no surprise that mobile sales are up. A report by the Pew Internet & American Life Project found that nearly half of American adults own smartphones. Statistics like these have inspired many retailers to court their phone-savvy customers more aggressively. Wal-Mart, for instance, has begun to offer special promotions exclusively to [...]
Filed under: Email Marketing, Integrated Marketing, Internet Marketing, Marketing Trends, Mobile Marketing, Social Media Marketing | 6 Comments »
