Posted on January 8th, 2013 by Mary Shaw
It should come as no surprise that mobile sales are up. A report by the Pew Internet & American Life Project found that nearly half of American adults own smartphones. Statistics like these have inspired many retailers to court their phone-savvy customers more aggressively. Wal-Mart, for instance, has begun to offer special promotions exclusively to [...]
Filed under: Email Marketing, Integrated Marketing, Internet Marketing, Marketing Trends, Mobile Marketing, Social Media Marketing | 6 Comments »
Posted on November 5th, 2012 by Zi Jia
Google Adwords is useful and effective. Here are some tips for us to get better use of Google Adwords. 1. If you are not clear about what your goal is, just go back and plan it out. Your strategy going forward depends on what you want to accomplish. It is not enough to just jave [...]
Filed under: Internet Marketing, Online Marketing | Comments Off
Posted on October 1st, 2012 by aemarty
[Street Fight Magazine, September 13, 2012] Forget the loyalty card: fast-casual restaurant chain Moe’s Southwest Grill has coupled their e-club with Foursquare and Facebook check-ins to create the Moe’s Check-In Club. The promotion is a way for the chain to unify freebies and promotions for each of their franchise locations. Customers register online and link [...]
Filed under: CRM, Facebook, Integrated Marketing, Location Based Marketing, Loyalty Marketing, Marketing Trends, Online Marketing, Social Media Marketing | 3 Comments »
Posted on May 5th, 2012 by clare king
In a blog post by Wendy Kenney, best practices of e-mail marketing are discussed. She states that the number one objective for e-mail marketing is growth and subscriber retention. E-mail marketing builds better relationships with more prospects. In order to be most effective, Wendy says to follow the 5 B’s. The first is be customized [...]
Filed under: Email Marketing | 1 Comment »
Posted on April 15th, 2012 by Jessedu
Building brand loyalty within ones customer base has been a topic familiar to business owners for some time. Traditionally this was done by providing good service, a good product, following up with customers, getting to know them. Today in the digital age the keys to building loyalty have not changed but the tools we certainly [...]
Filed under: Location Based Marketing, Loyalty Marketing, Mobile Marketing, Online Marketing, Social Media Marketing | 1 Comment »
Posted on April 15th, 2012 by AustinAlbrecht
[Wall Street Journal, Feb. 29th 2012] Ebay is building a system that can unite the physical realm of shopping and the internet world of shopping into one experience. Using the geo location features of most phones, a customer can take a look at what other prices would be online as well as looking to local [...]
Filed under: Customer Experience Management, Integrated Marketing, Location Based Marketing, Marketing Trends, Mobile Marketing, Online Marketing | Comments Off
Posted on March 3rd, 2012 by Genevieve
Companies, especially marketers, need to remember what the data is showing, in their results. This article linked below, reveals where marketers associated with the 600 companies surveyed, have failed in using technology as a benchmark to get closer to their customers. When data reveals -for example only “38% remove inactive contacts” and only “36% try [...]
Filed under: Email Marketing, Integrated Marketing, Internet Marketing, Marketing Experts, Online Marketing, Uncategorized | Comments Off
Posted on November 5th, 2011 by s.ladner
Building a Brand Through Social Media Social Media has become an important part of today’s society. Almost every person and company has a presence on a social media site such as Facebook or Twitter which is why it’s important to know the best ways to build your personal brand through social media. Using social media [...]
Filed under: Facebook, Internet Marketing, LInkedIn, Marketing Trends | Comments Off
Posted on November 1st, 2011 by brittany_stadler
With the growing popularity of social media outlets, and the variety of networks available online, it is no wonder that employers are turning to social media to learn more about possible employees. Blogs, Twitter, Facebook, and other forms of social media are a great tool for building personal brands; that is, broadcasting your strengths and [...]
Filed under: Facebook, Marketing Trends, Social Media Marketing, Twitter | 4 Comments »
Posted on October 26th, 2011 by Jantzen_Roth
In today’s world, we are constantly being bombarded with e-mail. Some of it is important, relevant, and saved for future use. However, the majority of e-mail is deleted (junk e-mail came out of necessity). How many times have you clicked opt-out or unsubscribe only to get more e-mails from the same company weeks down the [...]
Filed under: CRM, Email Marketing, Internet Marketing, Marketing Trends | 1 Comment »
