Posted on April 24th, 2012 by KelseyJohnson
What would the honey badger do? He wouldn’t give a @%&*, right? So I asked myself how much I should care about memes as a business professional who wants to increase enrollment in the Executive Education programs at Daniels College of Business. A “meme” is just a fancy word for all those videos and catch phrases and [...]
Filed under: Integrated Marketing, Internet Marketing, Marketing Trends, Social Media Marketing, Uncategorized | Comments Off
Posted on March 3rd, 2012 by Genevieve
Companies, especially marketers, need to remember what the data is showing, in their results. This article linked below, reveals where marketers associated with the 600 companies surveyed, have failed in using technology as a benchmark to get closer to their customers. When data reveals -for example only “38% remove inactive contacts” and only “36% try [...]
Filed under: Email Marketing, Integrated Marketing, Internet Marketing, Marketing Experts, Online Marketing, Uncategorized | Comments Off
Posted on February 12th, 2012 by amywolfe89
Chevy is introducing a new interactive app for viewers of the Super Bowl that will give away free prizes, including free Chevy cars.
Filed under: Integrated Marketing, Mobile Marketing | Comments Off
Posted on November 8th, 2011 by S. Burnett
This last summer, KLM marketers decided to see how they could use social media to unearth tidbits of information about their passengers so that they could pleasantly surprise them.
Filed under: Customer Experience Management, Facebook, Loyalty Marketing, Marketing Trends, Social Media Marketing, Twitter | Comments Off
Posted on October 26th, 2011 by Yi Li
Only 81% of emails sent during the first half of 2011 reached consumers’ inboxes, according to a study released by email deliverability services firm Return Path on Sept. 20. The “Global Email Deliverability Benchmark Report, 1H 2011” found that 7% of emails worldwide were classified as spam and 12% were missing. Tom Sather, director of [...]
Filed under: Uncategorized | 1 Comment »
Posted on October 26th, 2011 by Jantzen_Roth
In today’s world, we are constantly being bombarded with e-mail. Some of it is important, relevant, and saved for future use. However, the majority of e-mail is deleted (junk e-mail came out of necessity). How many times have you clicked opt-out or unsubscribe only to get more e-mails from the same company weeks down the [...]
Filed under: CRM, Email Marketing, Internet Marketing, Marketing Trends | 1 Comment »
Posted on October 14th, 2011 by jagentry
It is hard to say what the future has in store in the field of mobile marketing, but a new comer in the game is shaking things up and going head to head with the current king of mobile marketing, QR Codes. If you aren’t familiar with QR codes they are a two-dimensional code used [...]
Filed under: Customer Experience Management, Loyalty Marketing, Marketing Trends, Mobile Marketing, Social Media Marketing | 3 Comments »
Posted on May 3rd, 2011 by Kent_Xu
Reebok Released an App to Launch Buzz and Boost SEO Recently, Reebok released an App called the Promise Keeper. This app works on both Android and Apple systems. Users log in the app with Facebook accounts and share their training schedules on FB. The app updates users’ training plan and whether they put it into [...]
Filed under: Customer Experience Management, Facebook, Internet Marketing, Location Based Marketing, Loyalty Marketing, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Twitter | 3 Comments »
Posted on April 6th, 2011 by BurkeStuart
Google Inc. is adding a new twist to their search engines. Attempting to rival Facebook and other social media sites, Google is now forced to re-think strategy in a rapid-changing web industry that has been shaken up by more youthful rivals such as Facebook and Twitter. Those companies have gotten people to publicly and privately [...]
Filed under: Social Media Marketing | 2 Comments »
Posted on February 22nd, 2011 by beck26
Why is this important? -more and more marketers are charged with improving performance with fewer resources -many companies are switching budgets from traditional marketing to digital tactics like SEO and social media – increase social network discovery via the ability to attract links for improved SEO Benefits to SEO: Useful social content that cannot be [...]
Filed under: Search Engine Marketing, Social Media Marketing | 2 Comments »
