Social Media Marketing Library

News Media – The Internet Changes Everything Some good points of the article: The key for news media to move forward economically is to focus on an integrated digital strategy. News media should make publishing faster and better. Journalists need to be able to write a story for print, upload a Web version, tweet it, [...]

Filed under: Facebook, Marketing Trends, Mobile Marketing, Social Media Marketing, Twitter | Comments Off

In the retailer’s quest for quality customer engagement and a one-on-one relationship, Neiman Marcus may be on to something with their NM Service app. Last we heard, they were testing it their Austin, Dallas-North Park, San Francisco and Palo Alto stores. The app promises a new level of personal shopping for customers. NM Service allows [...]

Filed under: Customer Experience Management, Internet Marketing, Location Based Marketing, Loyalty Marketing, Social Media Marketing | Comments Off

[BizReport, 5/23/12] A Florida entrepreneur has come up with a way of enabling customers that visit your store or restaurant to Like your Facebook Page, even if they’re not armed with a smartphone or tablet. Even in this mobile age, not everyone is packing the power of a smarthphone in their pocket. While smartphone penetration [...]

Filed under: Facebook, Social Media Marketing | Comments Off

Movable Ink is a company working on the cutting edge of improving the relevance and timeliness of email marketing.  How, you ask?  Very simply, by inserting live-updating and device-specific content into emails.  Every time an email is opened, Movable Ink serves live content based on the current time, the recipient’s location, and/or the social context of [...]

Filed under: Email Marketing | Comments Off

Foursquare, a location based app, gives smartphone users the ability to “check in” at their favorite stores, locations, and restaurants. This “check in” is connected to the users’ Facebook and twitter accounts, which alert friends and followers as to their whereabouts. Foursquare is also a game based on a point rewarding system where players can [...]

Filed under: Internet Marketing, Location Based Marketing, Mobile Marketing, Social Media Marketing | Comments Off

[Wall Street Journal, Feb. 29th 2012] Ebay is building a system that can unite the physical realm of shopping and the internet world of shopping into one experience.  Using the geo location features of most phones, a customer can take a look at what other prices would be online as well as looking to local [...]

Filed under: Customer Experience Management, Integrated Marketing, Location Based Marketing, Marketing Trends, Mobile Marketing, Online Marketing | Comments Off

If you haven’t had your Krispy Kreme fix lately, then this year may be the time to get your glaze on. To mark its 75th anniversary and connect with consumers, Krispy Kreme has launched its national “Glaze the Nation” Tour. Aside from being a big fan of those just-out-of-the-oven little gems, what is even worthier of [...]

Filed under: Facebook, Internet Marketing, Location Based Marketing, Marketing Trends, Social Media Marketing, Twitter | Comments Off

Mobile Design Trends As the increase in the number of mobile users is always going to be an upward trend, mobile site design needs to be an effective strategy that encourages customers to visit their site over the mobile phone repeatedly. Personalizing customer experience and differentiating site experience from competitors is the most important for [...]

Filed under: Customer Experience Management, Employee Loyalty, Integrated Marketing, Internet Marketing, Location Based Marketing, Marketing Trends, Mobile Marketing, Online Marketing | Comments Off

Foodies rejoice. Location based marketing has made finding a food truck easy. In the last few years, food trucks have grown in popularity and their customer base has too. No longer do food trucks sell “street meat.” Instead, the savvy small businesses create specialized menus that bring in long lunch lines and famous food critics. [...]

Filed under: Integrated Marketing, Location Based Marketing, Loyalty Marketing, Marketing Trends, Mobile Marketing, Social Media Marketing, Twitter | 2 Comments »

Many companies have the issue of reaching the correct audience intended for their message. However, Starbucks has joined forces with the mobile network O2 and has come up with a way to target exactly who they want at the ideal time. With this new idea, customers can opt-in to receive discounts and coupons to Starbucks [...]

Filed under: Location Based Marketing, Loyalty Marketing, Mobile Marketing | 2 Comments »