[MediaPost, 2/15/12] E-commerce is increasingly emerging as the primary language for most retailers, reports a new study from the National Retail Federation, with big investments in IT, Web sites and online marketing in store for the year ahead. Chains are also increasingly reliant on new media in their marketing mix: Online marketing activities represented more [...]
Mobile Design Trends As the increase in the number of mobile users is always going to be an upward trend, mobile site design needs to be an effective strategy that encourages customers to visit their site over the mobile phone repeatedly. Personalizing customer experience and differentiating site experience from competitors is the most important for [...]
As companies, we constantly look for ways to acquire new customers, boost average spend, capture greater share of wallet, and the list goes on. Ultimately, though isn’t our fundamental quest to garner trust from our customers? Because with trust comes loyalty, affinity and advocacy. And that is the greatest measurement of all. Now thanks to social media, customer engagement (one of the straightest roads to customer trust) has been opened.
The use of geolocation is in the wind like never before, and many companies are taking advantage of the great marketing it can provide. With applications like Foursquare, Gowalla, Whrrl, and MyTown, companies can easily connect with users to market their business. In August of 2010, Facebook enhanced their service by adding Places as a [...]
[Blake Cahill, Visible Technologies, Monday, March 08, 2010] In today’s super-competitive business world, information is everything, and the customer is king. The best-run companies pay particular attention to information that helps them learn about their customers and their preferences. This customer intelligence informs nearly every business decision, from pricing and promotions to customer retention and [...]
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As companies launch social media marketing initiatives, they are struggling with ways to measure the effectiveness and profitability of these sites. Author Nichole Kelly puts forth eight metrics that companies can easily use to measure social media. Four of these metrics include conversion rate, growth rate, marketinging campaign history, and retention rate.
Social media marketing has become a staple in today’s business world. With thousands of new online media tools readily available for use, marketers have breached a new way to acquire and retain customers. All of the top brands are using Integrated Marketing Communication to interact with customers through their own websites and through sites like Facebook, [...]
1-11-10 An article discussing online marketing strategies enhancing the product value. Comet, UK based electrical retailer added customer reviews and ratings to their online experience. The company is doing this to create more customer-to-customer interaction and create product loyalty and make their website a destination site. The company also makes it a priority with their [...]
“Chipotle Online Ordering via iPhone – What it means to the future of Fast Casual Restaurant Industry” Chipotle has improved their customer experience with the creation of their iPhone application. The easy-to-use application, as well as their website, allows customers to order and pay for their meal before entering the restaurant. Customers can avoid waiting [...]
This article from Advertising Age addresses how H&R Block (the taxation preparation company) is adjusting its services to appeal to a more digitally savvy set of tax payers, who are doing their taxes from home. The article states that last year 95 million tax returns were online, with 1/3 of them being from home computers. [...]