Social Media Marketing Library

Just when you thought you were getting a handle on social media, an all-new, holistic marketing trend is about to rock your world. Say hello to omni-channel marketing. You probably already understand the basic concept of multi-channel marketing. Now, just think of omni-channel marketing as upgrading your multi-channel customer experience so that the channels blur [...]

Filed under: Customer Experience Management, Integrated Marketing, Marketing Trends, Social Media Marketing | 4 Comments »

Which consumer groups do you have in your sights? These recent statistics from Nielsen caught our eye and piqued our interest. What do these numbers mean to you? Boomers are a growing sweet spot Baby boomers, Americans born between 1946 and 1964, are approaching the 100 million mark and are rapidly growing out of their [...]

Filed under: Marketing Trends, Mobile Marketing, Online Marketing | Comments Off

According to an article in Business Wire, on March 21, 2012 Adobe introduced Adobe Social.  This product is designed to provide a single platform for companies to manage and measure all of its digital marketing. By using this product, companies will be able to: Centralize publishing across all social platforms Automate targeting and personalization Monitor [...]

Filed under: CRM, Integrated Marketing, Internet Marketing, Marketing Trends, Online Marketing, Social Media Marketing | Comments Off

Every marketer loves the idea of using social networking sites such as Facebook as one giant database of consumer information but they still haven’t figured out how to use it effectively. The major issue is privacy; a lot of consumers don’t want their private information released on social networking sites.  About 50-70% of Facebook users [...]

Filed under: CRM, Facebook, Social Media Marketing, Twitter | Comments Off

[MediaPost, 2/15/12] E-commerce is increasingly emerging as the primary language for most retailers, reports a new study from the National Retail Federation, with big investments in IT, Web sites and online marketing in store for the year ahead. Chains are also increasingly reliant on new media in their marketing mix: Online marketing activities represented more [...]

Filed under: Customer Experience Management, Integrated Marketing, Internet Marketing, Online Marketing, Social Media Marketing | 1 Comment »

For marketers, Facebook’s online advertising is becoming more and more important as social network website is considered a essential part of people’s daily life. The revenues of Facebook world-wide ad is on track to $6 billion in 2012. In order to appealing to online ads markers and helping them to justify its online effort, companies, [...]

Filed under: Facebook, Internet Marketing, Marketing Experts, Marketing Trends, Search Engine Marketing, Social Media Marketing | Comments Off

A March 10, 2011 article in the Wall St. Journal titled “Bluefly to Enhance Online Shopping Experience and Encourage Customer Integration With Badgeville Social Gaming Platform” illustrates a new partnership between Bluefly and Badgeville.  Bluefly, an online discount retailer of designer fashion and accessories, is exploring new ways to engage customers and encourage them to participate in [...]

Filed under: Customer Experience Management, Facebook, Loyalty Marketing, Marketing Trends, Social Media Marketing, Twitter | 1 Comment »

The era of the empowered customer is upon us and companies are feeling the pressure to deliver not only a superior product or service but an exceptional customer experience as well. Social media lies at the center of this movement, providing companies with a surplus of data and information that (when translated effectively) can offer [...]

Filed under: CRM, Customer Experience Management, Employee Loyalty, Loyalty Marketing, Social Media Marketing | 1 Comment »

I define Brand as a perception—generated by the aggregate customer experiences across all touch-points and covering the entire customer lifecycle. Social media is just one customer-facing touch-point; there are other channels to deliver the numerous touch-point experiences. Real data generated from our work with clients and research on the global credit card customer experience [1], [...]

Filed under: CRM, Customer Experience Management, Internet Marketing, Marketing Trends, Social Media Marketing | Comments Off

[Wall Street Journal, July 6, 2009] Quantcast is shaking up the ad-targeting model by launching a new online ad-targeting service that is being closely watched by advertisers and investors. Quantcast, with data centers around the globe capturing data on all 220 million U.S. Internet users, provides detailed audience profiles for the advertising marketplace to learn [...]

Filed under: Internet Marketing | Comments Off