Posted on June 11th, 2013 by Beranich
[Source: GPShopper] Whenever a new medium emerges, the first reaction of marketers is to take tried-and-true techniques of the known and apply those techniques to the unknown, hoping to find similar success. When television was first introduced to American households, commercials consisted of radio personalities standing in front of microphones reading product benefits – a [...]
Filed under: Mobile Marketing, Social Media Marketing | No Comments »
Posted on May 28th, 2013 by Beranich
[Source: Wall Street Journal, April 2013] In the heart of Silicon Valley, Amazon.com Inc. veterans are trying to disrupt the experience of shopping in a store—just as the online retailer upended e-commerce. Former Amazon supply-chain Vice President Nadia Shouraboura, who launched the Hointer Inc. clothing company in Seattle last year, is set to open a [...]
Filed under: CRM, Customer Experience Management | No Comments »
Posted on May 23rd, 2013 by Beranich
Who do you think shops more on mobile technology? Men or Women? Let’s see if you are right…. Data from the DDB Life Style Study looked at mobile shopping patterns by gender and found that men were much more inclined than women to use mobile phones to shop or use QR codes and apps to [...]
Filed under: CRM, Customer Experience Management, Mobile Marketing, Uncategorized | No Comments »
Posted on April 23rd, 2013 by Mary Shaw
Did you know 52% of US small businesses don’t feel other businesses are marketing to them effectively, and 46% feel they’re being “sold” to instead of “spoken” to? It might be time to integrate social media into your B2B strategy. In this presentation you will gain insight into why B2B marketers still struggle with social [...]
Filed under: Facebook, Google+, Integrated Marketing, Internet Marketing, LInkedIn, Marketing Trends, Online Marketing, Pinterest, Social Media Marketing, Twitter, YouTube | No Comments »
Posted on April 11th, 2013 by Mary Shaw
Are you using social media to turn users into customers. Social media is a constantly evolving channel that can make a significant difference in driving results for businesses of all sizes. This presentation will show you how successful companies are using social media to build relationships with customers and show how social media initiatives can [...]
Filed under: Facebook, Google+, Internet Marketing, LInkedIn, Marketing Trends, Online Marketing, Pinterest, Social Media Marketing, Twitter, Uncategorized, YouTube | Comments Off
Posted on March 27th, 2013 by Mary Shaw
This presentation gives an overview of current social media trends, a look at how businesses today are utilizing social media to grow their businesses and touch on career potential within this unique marketing niche. You will gain a better understanding of how social media goes beyond how people typically use it as a consumer, and [...]
Filed under: Internet Marketing, Online Marketing, Social Media Marketing | Comments Off
Posted on March 26th, 2013 by Beranich
[San Francisco Chronicle, February 8, 2013] Macy’s beat Wall Street’s estimates, with a 5.5% sales bump during the most recent quarter, the payoff for a multi-year investment in physical renovations, enthusiastically integrating mobile technologies, and its “Magic Selling” program, which coached its employees to be friendlier and to help tailor merchandise to local preferences. Macy’s secret? [...]
Filed under: Customer Experience Management, Integrated Marketing, Loyalty Marketing, Marketing Trends | Comments Off
Posted on March 12th, 2013 by Beranich
Customer Insight Group reports on news and information about customer retention (CRM), loyalty marketing, social media, industry events, news and trends. If you have a story idea that may be of interest to readers of this blog, please contact us. RadioShack: Cosmin Ghiurau, Director of Social Media at RadioShack, discusses innovations in social media at [...]
Filed under: Breaking News, Customer Experience Management, Loyalty Marketing, Social Media Marketing | Comments Off
Posted on February 6th, 2013 by Mary Shaw
Love is in the air at Banana Republic. The apparel and accessories brand is launching a global marketing campaign, titled “Love,” and has partnered with Match.com to host 8 in-store meet and greet events in several key markets, including New York, Los Angles, San Francisco and Chicago. The goal is to strengthen the emotional connection [...]
Filed under: Facebook, Integrated Marketing, Internet Marketing, Marketing Trends, Online Marketing, Pinterest, Social Media Marketing, Twitter | 4 Comments »
Posted on January 31st, 2013 by Mary Shaw
With Super Bowl Sunday fast approaching, along with game day snacking on wings, nachos and more, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Viggle, today released “Mealtime Goes Mobile: Mobile Screens’ Impact on Ordering Takeout and Delivery,” exclusive research looking at mobile’s impact on ordering food. Hungry [...]
Filed under: Internet Marketing, Marketing Trends, Mobile Marketing, Online Marketing | 3 Comments »
