Social Media Marketing Library

Did you know 52% of US small businesses don’t feel other businesses are marketing to them effectively, and 46% feel they’re being “sold” to instead of “spoken” to? It might be time to integrate social media into your B2B strategy. In this presentation you will gain insight into why B2B marketers still struggle with social [...]

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Are you using social media to turn users into customers. Social media is a constantly evolving channel that can make a significant difference in driving results for businesses of all sizes. This presentation will show you how successful companies are using social media to build relationships with customers and show how social media initiatives can [...]

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This presentation gives an overview of current social media trends, a look at how businesses today are utilizing social media to grow their businesses and touch on career potential within this unique marketing niche. You will gain a better understanding of how social media goes beyond how people typically use it as a  consumer, and [...]

Filed under: Internet Marketing, Online Marketing, Social Media Marketing | No Comments »

Love is in the air at Banana Republic. The apparel and accessories brand is launching a global marketing campaign, titled “Love,” and has partnered with Match.com to host 8 in-store meet and greet events in several key markets, including New York, Los Angles, San Francisco and Chicago. The goal is to strengthen the emotional connection [...]

Filed under: Facebook, Integrated Marketing, Internet Marketing, Marketing Trends, Online Marketing, Pinterest, Social Media Marketing, Twitter | 5 Comments »

This post is written to fulfill a coursework requirement in Professor Sallie Burnett’s Introduction to Digital Marketing (MKTG 4805) class at The Daniel’s College of Business at The University of Denver. [iMediaConnection.com - October 22nd, 2012] Jeriann Watkins, of iMediaConnection.com, wants to ensure that we know the difference between social media activity and engagement and [...]

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Recently, some Facebook users have been noticing a profile completion percentage in their About tab. This change is due to Facebook’s newest initiative to start testing a profile completion meter, something akin to what is seen on site such as LinkedIn and Google +.  The more information a user provides, for example, basic information about [...]

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Marketers are beginning to understanding the goals of social media marketing are far more than just “likes” and followers, according to a survey of US marketers in July 2012 conducted by Awareness, a social marketing software company. Of respondents, 78% cited that customer engagement is a top business objective, followed by 51% who said revenue [...]

Filed under: Facebook, Google+, Integrated Marketing, Internet Marketing, LInkedIn, Pinterest, Social Media Marketing, Twitter, YouTube | 1 Comment »

[MediaPost, 8/7/12] A recent study reveals 62% of adults who are currently a member of more than one social networking site, say they keep an eye on their social networks because they don’t want to miss something (“Fear of missing out: FOMO”). The findings also indicate that nearly 40% would rather undertake unpleasant or potentially [...]

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Who doesn’t want to improve upon their digital strategy and execution? Pretty much every marketer out there would like to say that they’ve raised their own bar. Sallie Burnett, President of Customer Insight Group, understands that feeling all too well, which is why she recently shared her expertise and insight at the first Digital Marketing [...]

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Sallie Burnett is no stranger to the intricate dynamics that turn a customer into a fan, and a fan into a loyal advocate. “It’s time to start leveraging social media to turn users into customers,” explains Burnett. “Social media is a constantly evolving channel that can make a significant difference in driving results for businesses [...]

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