Social Media Marketing Library

We spend much of our days always on the lookout for inspiration. Who’s creating amazing content? Who’s stepping foot into uncharted strategic territory? What company is taking a new approach to social marketing? Whatever may be on our minds at the moment, we feel pretty strongly that we should be on the pulse of it. [...]

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[eMarketer.com 5/25/12] Brand advocates are consumers who support specific brands and use in-person and online conversations to share their opinions, recommendations and thoughts about a company’s products and services. And brand advocacy is becoming a critical part of the social media marketing mix. As social media gives average consumers a longer reach, brand advocates of [...]

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[BizReport, 5/23/12] A Florida entrepreneur has come up with a way of enabling customers that visit your store or restaurant to Like your Facebook Page, even if they’re not armed with a smartphone or tablet. Even in this mobile age, not everyone is packing the power of a smarthphone in their pocket. While smartphone penetration [...]

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[Money.USNews.com] At Nordstrom, innovation is never out of style. The upscale fashion apparel chain founded in 1901 wins plaudits for using cutting-edge 21st century technology to offer shoppers convenience—and to stay competitive as retail migrates online. Its social media strategy extends well beyond Facebook, Twitter, and YouTube to an array of buzz-generating fashion and photo-sharing [...]

Filed under: Facebook, Integrated Marketing, Internet Marketing, LInkedIn, Mobile Marketing, Online Marketing, Social Media Marketing, Twitter | Comments Off

It’s always interesting to see how big name companies with  a long-standing brand presence are using social media to varying degrees of success. Xerox, founded in the early 1900s,  has a small budget dedicated to experimenting with emerging ad and marketing platforms. The company ran a small paid tweets campaign on Twitter that helped boost follower [...]

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[Social Media Today, 5/2/12] On February 15th, 2012 Shell launched its first globally integrated Facebook page, representing a significant milestone for the company and its commitment to open communication and community engagement. Shell was not the first energy company to embrace social media, but they have proven to be the fastest growing. Don Bulmer is Vice [...]

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These statistics from comScore’s recent report on US online video rankings caught our eye. Just one look and you’ll be hard pressed to argue with the growing importance of video content within a brand’s audience. How are you leveraging video content?   179 million US Internet users watched nearly 38 billion videos of online video [...]

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[eMarketer 3/5/12] Brand advocates are consumers who actively promote the brands, products and services they love and provide marketers with a volunteer army of supporters who disseminate recommendations to friends and family. Social media influencer and advocacy company Zuberance found, in a January 2012 study, that US internet users are making more recommendations than ever [...]

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[AdAge, 2/27/12] Digital is consuming more of Procter & Gamble’s media budget and has become so important that the world’s biggest advertiser is fundamentally changing how it creates those ads and applying what it learns to other parts of the marketing mix. P&G’s optimization approach for digital is not unlike the continuous improvement processes long [...]

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[MediaPost, 2/17/12] Although it’s no Facebook, Google+ is emerging as a great way for brands to connect directly with consumers. In the last month alone, Google+ fans — i.e., the number of users in “circles” — of the world’s top 100 brands grew from 222,000 to 3,100,000. The relative explosion — recorded by digital marketing [...]

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