With Swedish Spotify’s unlimited music streaming going up in smoke next week for early adopters in the US, the company is sure to see its user base numbers dwindle. The company plans to offer users two different unlimited listening subscriptions at differing price points of $4.99 and $9.99; with the latter offering users the ability to download tracks for offline listening.
Why this matters:
- Spotify’s popularity accelerated by integration with Facebook; roughly 3.4 million daily users of the application
- Application engagement on Facebook is nearly 50%
- Digital music sales are overtaking physical sales according to a Nielsen and Billboard report.
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Filed under: Marketing Trends