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Social Media Reaches B2B Prospects & Buyers

Still have a boss not convinced you can reach your business customers by using social media tools such as Twitter, LinkedIn and YouTube? Here are some facts that may help your business case:

  • 74% of B2B marketing companies use Twitter to distribute content (Content Marketing Institute)
  • 58% of marketers who have been using social media for more than 3 years report it has helped them improve sales (Social Media Examiner)
  • 40% of the world uses a social media site every day. And your B2B customers and prospects are likely among them. (Infographic)
  • B2B marketers who use Twitter generate twice as many leads as those that do not (Inside View)
  • For B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network (Marketing Charts)
  • 55% of B2B survey respondents search for information on social media (MediaBistro)
  • The number one benefit of social media marketing is generating more business exposure (85%), followed by increasing traffic (69%) and providing marketplace insight (65%) (Social Media Examiner)
  • Identifying the value of social media marketing efforts comes down to looking at four factors: financial, branding, risk management, and digital marketing (Forrester)
  • Social Media can improve relations with employees. 82% of employees say they trust a company more when the CEO and leadership team communicate via social media (eMarketer)
  • Top tactics marketers plan to use this year for lead-gen are Twitter posts (82%), online communities (79%), blogs (76%), LinkedIn discussion groups (76%), LinkedIn pages (76%) and Twitter offers (74%). (Forrester)
  • Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. (State of Inbound Marketing, 2012)
  • 84% of B2B marketers use social media in some form. (Source: Aberdeen)

What have you discovered about your B2B customers’ or prospects’ social media habits that have justified your activities?