As we sit at the brink of 2012, we can’t help but wonder what the big news will be for social media this year. In looking at social media sites that are seeing a steady growth in popularity and are tuned in to the important trends that appear to be shaping our social media future, we see the following sites as a few worthy of our watchful eye going forward.
Klout – Visit klout.com and with just a few clicks of registering you might find yourself channeling those high school days when you might have measured how popular you were in comparison to your fellow classmates. As social media has developed, so too has the currency of our personal influence. How many people you influence and how much you influence them based on the content you share all funnels into your Klout score. The higher the score, the greater your influence and in today’s brave new world, that counts for more than just bragging rights.
Fiverr – This is the place for people to share things they’re willing to do for $5. Never more true does the adage “one mans trash is another man’s treasure” than at Fiverr.com. While you might not think that anyone would pay to have somebody sing Over the Rainbow while playing a ukele – well, you’re wrong. Then again, some things may prove well worth that five spot, like creating a wedding website for your big day or having someone professionally photoshop your photo. The real beauty of Fiverr.com is its ability to create an instant marketplace for people to interact and grow a business from square one.
Storeenvy – Go ahead and set up your own version of the corner lemonade stand with Storeenvy.com. No longer are small businesses scratching their heads wondering how to dive into the world of e-commerce. In fact, you can even create a shop right from your own Facebook page with the Storeenvy app. The possibilities are endless, from creating your own personal garage sale to launching your own line of handmade scarves, Storeenvy makes dreams of entrepreneurship a reality. But what we think makes it worth putting on the radar is watching how it will impact the online shopping marketplace.
Tumblr – If you threw the elements of a blogging site in a blender with the interaction of your favorite social sharing site, you might get Tumblr.com. It lets people share anything—posts, photos, quotes, links, music and videos all under the umbrella of a customizeable theme. From October 2010 to October 2011, Tumbler saw a 172% increase in worldwide audience size, making us stand up and take notice. It differs from its blogging counterparts in that it specializes in media-driven posts, rather than the usual long-form posts you might find on Blogger or WordPress. There we go sharing again. Social media just keeps getting more…social.
Shoutlet – What’s a business to do with all these social media channels? How are you supposed to get your arms around it all and keep track of everything? Fear not, for along comes powerhouse customer engagement tool, Shoutlet. It allows a brand to create, manage and measure all your social media marketing in one powerful intuitive tool. So now, listening, engaging and measuring the social success of your brand has never been easier. This type of tool is just what business is craving to make sense of all things social.