Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.
SOCIAL MEDIA RETAIL REVENUES SOAR
The value of traffic referred to retail sites by social-media platforms soared in the fourth quarter, with triple-digit percentage increases for sites like Tumblr, Twitter and Pinterest. Read more
TOP 6 SOCIAL MEDIA SHOPPING TRENDS
Social media marketing has become an integral element of a comprehensive online sales approach, which means that businesses must stay on the cutting edge in order to keep up with their consumer base. However, while social media presents opportunities, it also presents challenges in that the landscape evolves at lightning speed, requiring companies to continually push for innovation and stay plugged in to emerging trends. Read more
MOST SUPER BOWL VIEWERS WILL SHARE ADS ON SOCIAL MEDIA
A majority of Super Bowl viewers — 61% — said they will share ads on social media, and an even greater proportion, 67.4%, will post about them during the game, according to a new survey of an estimated 1,000 people by Crowdtap, a social-influence marketing program. Read more
WET SEAL GAINS 9,000 FOLLOWERS WITH SNAPCHAT TAKEOVER
During the holidays, Wet Seal had teen blogger MsMeghanMakeup take over the retailer’s Snapchat account, resulting in more than 6,000 views and a large audience growth during two weeks. Read more
USE SOCIAL MEDIA TO FLIP THE SALES AND MARKETING FUNNEL
An online customer community handles most service-related questions. As for sales, the company rewards customers for referrals by providing discounts on monthly service plans and other perks. Read more
9 WAYS SOCIAL MEDIA MARKETING WILL CHANGE IN 2014
From the decline of Facebook use among teens to Twitter’s IPO, if there is one thing we know for sure about social media, it’s that few trends hold on for long — so marketers need to stay on their toes. Read more
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