ROXUL, producer of stone wool insulation recently launched a social media contest. Individuals can enter by using #GetBetweenTheStuds on Twitter or Instagram for a chance to win an exclusive design consultation with contractor, real estate investor, and Income Property Host Scott McGillivray, $10,000 toward their remodel, and $1,200 in ROXUL® insulation.
In addition, participants must demonstrate, in a creative and compelling way, why they need a ROXUL® remodel. Photos and/or videos are encouraged with each entry.
“There’s no question that a good remodel starts between the studs,” says McGillivray. “Homeowners tend to jump right to the end result. Their mindset, understandably, is focused on the finishes. Choosing quality insulation may not provide the same sizzle, but it’s essential to ensure a remodel can stand the test of time and achieve its intended purpose. That’s the message we want to share with consumers, and this contest is a fun, engaging way to achieve that.”
In addition to the grand prize, weekly prizing will also be available, including $250pre-paid gift cards; Milwaukee Tool prize packs; copies of Scott McGillivray’s new book, How to Add Value to Your Home; and more. Consumers are encouraged to drop in to a ROXUL® insulation workshop at local Home Depot and Lowes stores on Saturdays during the contest period, and tweet or share a selfie with Scott McGillivray (life-sized display) using #GetBetweenTheStuds for even more chances to win. Visit the contest microsite for full details and contest rules. Read more
Social Media is a Conversation
Filed under: Social Media Marketing