A recent survey reveals LinkedIn members in the U.S. who actively share and consume content on LinkedIn spend about 8 hours per week consuming professionally relevant content as a way to educate themselves on industry news and trends.
The report found that 62% engage with professional content on LinkedIn in order to build relationships with colleagues/clients, 55% to enhance their professional reputations, 51% to spark conversations, and 45% to improve their current job skills.
Members are more likely to share professional content that builds their professional brands, strengthens their professional networks, or helps them sell to their networks.
- 65% of respondents say they share professional content on LinkedIn to increase their visibility on LinkedIn.
- 64% share content to enhance their professional reputation.
Content clicked or shared most often is new research, breaking industry news, career advice and case studies.
- 77% of respondents read new industry research posted to LinkedIn, 72% share these sorts of pieces.
- 68% read breaking news, 61% share the news.
- 57% read career advice, and 38% of respondents share advice.
- 55% read case studies, while 52% share the studies.
The report, which was based on data from a survey of 2,701 LinkedIn members in the United States who actively share and consume professional content can be found here: 2014 Professional Content Consumption Report.