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Report: The Benefits of Sharing and Consuming Content on LinkedIn

[Source: LinkedIn]

A recent survey reveals LinkedIn members in the U.S. who actively share and consume content on LinkedIn spend about 8 hours per week consuming professionally relevant content as a way to educate themselves on industry news and trends.

The report found that 62% engage with professional content on LinkedIn in order to build relationships with colleagues/clients, 55% to enhance their professional reputations, 51% to spark conversations, and 45% to improve their current job skills.

Members are more likely to share professional content that builds their professional brands, strengthens their professional networks, or helps them sell to their networks.

  • 65% of respondents say they share professional content on LinkedIn to increase their visibility on LinkedIn.
  • 64% share content to enhance their professional reputation.

Content clicked or shared most often is new research, breaking industry news, career advice and case studies.

  • 77% of respondents read new industry research posted to LinkedIn, 72% share these sorts of pieces.
  • 68% read breaking news, 61% share the news.
  • 57% read career advice, and 38% of respondents share advice.
  • 55% read case studies, while 52% share the studies.


The report, which was based on data from a survey of 2,701 LinkedIn members in the United States who actively share and consume professional content can be found here: 2014 Professional Content Consumption Report.


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