How to Build Your Brand Using YouTube
Creating video content on YouTube is a great way to boost the visibility and credibility of your business. Here are are a few tips to help you increase the effectiveness of your Youtube channel.
Video Marketing Tips
Create a Schedule for Content
One way to make sure you’re creating regular video content is to develop a recurring series with a theme. Incorporate funny discussion, serious points of view and use real people to make it impactful and memorable.
Brand Your YouTube Channel
Complete your account profile and provide an interesting, keyword-rich description of your brand. Customize your background to reflect your company’s branding and make sure you add links back to your website and other social media accounts.
Use keywords in your tags for videos so users can find your content. Optimize the title of the video and how users might search for it using phrases on YouTube or search engines. Make sure that the video description is relevant and keyword-rich, and includes your brand name and a link back to your website.
Engage with the YouTube Community
Reply to relevant user comments or questions, making ‘friends’ with users who have similar accounts or brands.
Users can comment on your channel homepage, as well as below individual videos. Monitor the conversation on videos and your channel and be sure to respond to conversations that warrant a response, as well as moderating inappropriate content that may pop up.
Promote Your YouTube Homepage
Post your videos across social networks to increase viewership. Embed videos in your blog. Pin them. Include YouTube on the top of each page of your site.
Include Your Logo or Contact Info
Don’t let your video become a hit without providing branding on who you are and how people can get in touch. Include a call to action in your video.
How does your business use YouTube for marketing?