The effect of online video on the purchase cycle appears to be strengthening, particularly in the apparel sector. According to a study conducted by Google and Compete, four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.
Customer testimonials and reviews are the most commonly watched videos, but email marketing videos and consumer-generated videos are not far behind. The study also indicates online shoppers are giving time and consideration to video ads while shopping for apparel online. Read more…
- 31% Automotive
- 30% Consumer Electronics
- 26% Music/DVD/Video
- 24% Toys/Video Games
- 22% Computer Hardware/Software
Half US internet users watch product videos on the homepage of a retailer, and 47% watch them on product pages. Does your company use videos to promote your products?