Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

Planning for 2012? Start Your Digital Strategy Here.

Marketers everywhere are scrambling to set their marketing and digital marketing strategies for the coming year, and encountering obstacles ranging from corporate politics to shifting or disappearing budgets to a lack of appropriate information upon which to base that strategy. Most would welcome a tested approach to help define a strategy in a way that can drive planning and action and get internal support, but first we have to agree on what that strategy is. A budget allocation is not a strategy; neither is a goal a strategy – regardless of how well-defined that goal might be. The strategy is the much-needed plan to get you from your current state to your desired state.

This is an outline of a 12-step plan to help you understand your current state, define your desired state, and plot your strategy to bridge the gap from one to the other for a successful 2012 in digital marketing. Read more at:

Marketers everywhere are scrambling to set their marketing and digital marketing strategies for the coming year, and encountering obstacles ranging from corporate politics to shifting or disappearing budgets to a lack of appropriate information upon which to base that strategy. Most would welcome a tested approach to help define a strategy in a way that can drive planning and action and get internal support, but first we have to agree on what that strategy is. A budget allocation is not a strategy; neither is a goal a strategy – regardless of how well-defined that goal might be. The strategy is the much-needed plan to get you from your current state to your desired state.

This is an outline of a 12-step plan to help you understand your current state, define your desired state, and plot your strategy to bridge the gap from one to the other for a successful 2012 in digital marketing.

Want the experts to help guide your way into social media planning? We’ve got you covered.