Live YouTube Event Used to Capture New Customers and Engage Existing Ones
Pizza Hut seeks to engage fans on YouTube by launching a campaign featuring an improv comedy group which will host a three-hour live broadcast, accessed through the microsite PizzaHutLive.com. During the live-stream they will giveaway hundreds of prizes, including Xbox One, pre-release Halo 5: Guardians, selfie sticks and free pizza.
“We want the customer to know the personality of our brand through the video,” Mehreen Shams, Pizza Hut’s senior manager of customer relationship management, told Nation’s Restaurant News on Monday. “We know our customers are there, and we wanted to meet them there in a fun and engaging way.”
Throughout the three-hour broadcast, the comedic hosts will broadcast codes that viewers then can enter them into the sweepstakes, Shams said. Participants can sign up for the Hut Lovers email program through the same page, and the video will continue playing. The broadcast will also showcase new Pizza Hut products such as Twisted Crust Pizza. The hours and day of the live event were also selected with the help of Pizza Hut’s social listening.
“Social media has given us a great view of our customer,” she noted. “What we noticed is that a lot of people start talking about dinner and being hungry right after lunch. Typically, those conversations start after lunch and trail off after 3 p.m. That’s when people really talk about food. And Wednesday is usually a great day [for fans to talk about food] as well. We see a lot more engagement about food and planning for food.”
Twitter fans can engage with the comedy group live using the hashtag#PizzaHutLive and members of the Hut Lovers email club will be able to get extra prize entries if they share the microsite broadcast with their social Twitter and Facebook network.
Are you a pizza lover? Will you be tunning-in to the broadcast?