Since its launch in 2010, Pinterest has really taken off and has joined the league of the Top Social Media channels. It’s shown explosive growth and there are no signs of it slowing down. Here are some Pinterest stats that retailers should know about.
Stats You Need to Know about Consumers and Pinterest
- 80% of Pinterest users are women. (Source: Content Factory)
- There are 70 Million total users. (Source: Media Bistro)
- 80% of total Pinterest’s pins are repins. (Source: Media Bistro)
- There are 2.5 billion monthly Pinterest page view. (Source: Expanded Ramblings)
- 81 percent of U.S. online consumers trust information and advice from Pinterest.
- Pinterest users spend 98 minutes per month on the site. (Source: Tech Crunch)
- 58% of Pinterest users log in at least once a day. (Source: The Buntin Group, 2013)
Businesses Use Pinterest to Achieve Business Goals
- There are 500,000 Pinterest business accounts. (Source: Expanded Ramblings)
- Sephora’s Pinterest followers spend 15 times more that its Facebook fans.
- 84% of B2B marketers use social media in some form. (Source: Aberdeen)
- Conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic. (Source: Social Media Today)
- Pinterest accounts for 25% of retail referral traffic. (Source: Rich Relevance)
- Over 80% of pins are repinned. (RJMetrics)
- A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study)
- Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair)
Pinterest Delivers Measurable Results
- Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites. (Source: Social Media Today)
- 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. (Source: Social Media Today)
- Pinterest generates 4x more revenue (per click) than Twitter and 27% more per click than Facebook. (Source: Social Media Today)
- Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively. (Source: Rich Relevance)
- Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. (Wayfair)
- The average sales amount attributed to a pin has grown by 25% since Q4 2012. (Source: MarketingCharts)
- A pin is said to drive 2 site visits and 6 pageviews, on average, while generating more than 10 repins. (Source: MarketingCharts)
Wondering how to use Pinterest to drive traffic to your website? Click here for some helpful tips to help you get more likes, followers, fan engagement and customers on Pinterest.
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Filed under: Social Media Marketing