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Moms Say Social Media Impacts Retail Purchases

[Mediapost, 12/19/11]

Moms say their retail purchasing decisions are influenced by social media according to a national survey of 700 mothers conducted by Fleishman-Hillard and in September. Overall 84% of mothers surveyed said they use Facebook to engage with brands, and said they should be able to give feedback to the brand, read articles with tips and advice or get a sneak peek behind the brand.

The survey also showed mom’s were most likely to engage with brands in the following categories:
88% food and recipes
86% health and beauty
84% children’s products
74% clothing and fashion