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Mary Kay Ramps Up Social Media Efforts

For a company based on a formula built on personal referrals and word of mouth, social mediaseems like a natural step for Texas-based cosmetic company Mary Kay. So, it’s no surprise that Mary Kay is currently in talks with a variety of agencies to pitch its social media business.

Today, the private company boasts a growing 630,000+ Facebook fans, a YouTube channel and an e-catalog that connects customers with an online beauty consultant. The individual Mary Kay seller can also use their own Facebook and Twitter accounts to generate sales and recruit others.

[Source: AdAge]