LinkedIn is not the biggest or most talked about network, but when it comes to connecting with people who mean business and generating leads, LinkedIn is a powerful marketing tool. The majority of small and medium sized companies (58%) are actively using LinkedIn to promote their business, and of all of the social networking sites, LinkedIn generates the most customers for B2Bs (61% of companies). Are you using LinkedIn to connect with prospective clients, announce new product launches, do research on prospects, and build awareness? If not, now is the time to start.
Posted on February 14, 2012 by jill Manser