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Latest Digital Marketing News: Top 5 Social Media Trends, Google Tools for Marketers, Mobile Engagement

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.

TOP 5 SOCIAL MEDIA MARKETING TRENDS FOR RETAIL INDUSTRY
Successful retailers will integrate omnichannel communications. Brands will move away from a one-way content marketing push, instead leveraging social media to drive engagement, timely conversations and personalized customer interactions.Read more

THE ART OF BEING MOBILE: ENGAGING CUSTOMERS ON THE GO
The way consumers access and interact with content on mobile devices has evolved considerably over the last five years. Read more

GOOGLE’S MOST USEFUL TOOLS FOR MARKETERS
It’s nearly impossible to overstate Google’s place in our industry. But while Google gets a lot of attention for the big things, it flies under the radar when it comes to providing tools for marketers. Read more

FACEBOOK TO SOCIAL MEDIA MARKETERS: GET SMARTER WITH YOUR CREATIVE
The days of brands expecting high user engagement on Facebook from posting a blurry event photo or a stock image in a wall post are quickly coming to an end. Facebook has made it clear to marketers, through numerous algorithm changes, that it wants — and its users expect — a compelling reason to engage with a brand’s ad. Read more

DIGITAL MARKETERS NOT SATISFIED WITH LOCAL MARKETING CAMPAIGNS
Social media, email and websites considered most important digital tactics for local efforts. Marketers polled believed that social media, email and local sites were “important or essential” to their local brand strategy. Read more

HOW TARGET, CARIBOU COFFEE USE MOBILE SOCIAL TO SPARK IN-STORE EXCITEMENT
Target and Caribou Coffee are leveraging Pinterest to generate ideas for new product development. Read more

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