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Latest Digital Marketing News: Sephora’s Digital Strategy & Top 5 Retailers of Q4 2013

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.
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SEPHORA BUILDS INSTAGRAM-LIKE COMMERCE FEATURE TO RETAIN LOYALTY MEMBERS
Sephora continues to make content a key part of its strategy to create a mobile and social powerhouse, as evidenced through a new app feature that centers around their loyalty program. Read more

TOP 5 AND BOTTOM 5 RETAILERS OF Q4 2013
Companies including Amazon, Abercrombie & Fitch, Build-A-Bear, JCPenney and Sears reported great gains as well as great losses. Read more

IN A DIGITAL WORLD, PHYSICAL RETAIL MATTERS MORE THAN EVER
Despite the rise of e-commerce, offline retail remains a fantastic opportunity for fashion brands, while offering features that digital channels will simply never be able to duplicate. Read more

CUSTOMER RELATIONSHIPS IN A DIGITAL ERA
Brands have always relied on customer satisfaction to succeed. Consumers now expect the same treatment from brands that they used to only get from neighborhood store. Read more

RETAILS’ 10 MOST VALUABLE BRANDS
A loyal customer is a profitable customer. Building brand recognition and loyalty is a top priority of marketing professionals in every industry. Read more

HOW PRIMARK ACHIEVED 1.7M FACEBOOK LIKES IN JUST 6 MONTHS
The low-cost clothing brand has entered the top five of the 100 UK retailers on social media for the first time. Read more

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