Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.
OLD NAVY GOES NEWLY NATIVE
Whether or not you think native advertising is all buzz and no bite, one thing is clear: Banner ads have a less than a 1% click-through rate, which means many brand advertisers are on the lookout for a new solution. Retailer Old Navy, whose predominantly teen audience would most certainly roll its collective eyes at a performance-based banner, is looking to take advantage of the native trend. Read more
BRANDS’ BIG CHALLENGE: MAKING THE MIND SHIFT TO MOBILE
Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a “Forrester analyst, idea developer and troublemaker. Read more
WHAT IS THE BIGGEST MISTAKE RETAILERS MAKE IN SOCIAL?
We asked retailers and agencies at the Digiday Retail Summit in Deer Valley, Utah, for their takes on the biggest mistakes retailers make in social media. Read more
TARGETEXPRESS TEST TAKES AIM AT GEN Y
Target, struggling to attract customers, has taken the wraps off its first TargetExpress, a small concept it hopes will be a big hit with Gen Y. Read more
BEYOND THE “LIKE” – WHAT COMES NEXT IN SOCIAL MEASUREMENT
After years of telling agencies that “likes” and “followers” would revolutionize advertising, social media is now being measured by metrics such as brand lift, purchase intent, click-through and sales. If those sound familiar, they should: They’re how most brand marketing is measured. Read more
WHY YOUR WEB COPY IS MISSING THE MARK (AND HOW YOU CAN FIX IT)
Writing for a website is different from other kinds of writing. You have to make it short, sweet, and explanatory—and focus on communicating benefits, benefits, benefits. Oh, and also make sure you nail down relevant keywords and scatter them enough (but not too much) in the text. Read more
BEHIND STARWOOD’S SOCIAL CUSTOMER SERVICE VICTORIES ON TWITTER
When it comes to caring for hotel customers on Twitter, Starwood Hotels and Resorts is one of the quickest hotel brands by response time. Read more