Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

Latest Digital Marketing News: Neiman Marcus Embraces Omnichannel and Burberry’s Integrated Customer Experience


Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.

NeimanMarcus_Logo_Squared_3_jpg_280x280_crop_q95 rel-image

NEIMAN MARCUS IS THE LATEST RETAILER TO GO ‘OMNICHANNEL’
Neiman Marcus Group Inc. is among the latest retailers announcing moves to better embrace “omnichannel” retailing —that that is, merging its offline and online channels to serve shoppers that move between them more effectively. Read more

 

ONLINE RETAIL BRANDING: HOW TO APPEAL TO AN AUDIENCE’S EMOTION AND BEHAVIOR
To fulfill an audience’s need for safety, belonging, and mattering, retail marketers must be able to speak to the values that resonate with them. Read more

 

BURBERRY’S BLURRED LINES: THE INTEGRATED CUSTOMER EXPERIENCE
What company has so seamlessly integrated its online and offline experience that it never feels like two different companies? Read more

 

PINTEREST & SOCIAL MEDIA PAYING OFF FOR MANY RETAILERS #PINNED
Analysts believe that on top of Pinterest, YouTube, and Facebook, more and more social sites like Sephora’s new social network will start popping up as retailers work to take advantage of new technology. Read more

 

REPORT: GOOGLE+ BRAND POSTS GET TWICE THE ENGAGEMENT OF TWEETS
A study by Forrester Research analyst, of 60,000 online adults in the United States found that 22% of those adults had visited Google+ within the last month. Read more

 

SOCIAL NETWORKS DRIVE 7.7% OF VISITS TO RETAIL WEB SITES
A new Experian Marketing Services report suggests that shoppers are increasingly clicking from social networks to retailers’ web sites, as consumers use sites like Facebook and Pinterest to discover products. Read more

 

_______________________________________

What was the most interesting thing you learned this week in Digital Marketing? Share your thoughts with us on Facebook.