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Latest Digital Marketing News: Lancôme Gives Points for Social Media in New Loyalty Program

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Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.

LANCÔME GIVES POINTS FOR SOCIAL MEDIA IN NEW LOYALTY PROGRAM

LANCÔME GIVES POINTS FOR SOCIAL MEDIA IN NEW LOYALTY PROGRAM
This week marks the launch of Lancôme Elite Rewards, one of the first loyalty programs in the discount-averse luxury cosmetics category. And behind the luxe look are hardcore CRM goals.Read more

GOOGLE ADDS ADWORDS APP, AD TOOLS FOR SEARCH, DISPLAY, YOUTUBE
Google announced several tools Tuesday that will allow companies to promote and target mobile application installations for use across its network. It also will expand its mobile app deep linking initiative with AdWords, and get developers to integrate the technology into their apps. Read more

PICTURES PROVE THEIR WORTH IN SEARCH MARKETING
Spending on image-based product ads increased 69% year over year in Q1 2014 while text-based ad spending increased just 6%. And clicks followed suit. Read more

WAL-MART WILL TURN THE ELECTRONIC RECEIPT INTO A SALES TOOL
The world’s largest retailer plans a national rollout of electronic receipts that it will text to shoppers. That will allow Wal-Mart to collect data about consumer purchases and send shoppers offers for products they like. Read more

3 LESSONS EVERY RETAILER HAS TO LEARN FROM STARBUCKS’ MOBILE SUCCESS STORY
Wake up and smell the coffee. Starbucks made over $1 Billion from mobile transactions last year. Yes, billion with a ‘B’. From payments made in-store. At the register. On a mobile phone. Read more

AFFLUENT CUSTOMERS WANT SERVICE ON SOCIAL MEDIA
To attract and keep high-income customers, companies need to turn to social media for customer service. Read more

STUDY: FACEBOOK CONTINUES TO DOMINATE THE SOCIAL REALM
The Q1 2014 Social Intelligence Report from Adobe Digital Index indicates that Facebook dominates when it comes to social media platforms—engagement is higher on Facebook than on any other platform and is on the rise. Read more

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