Highlighted below is the latest digital marketing news on emerging trends, research and brands using social media.
HOW DATA HELPS BURBERRY ENGAGE CUSTOMERS WHEREVER THEY ARE
More than 800,000 followers and about 15 million fans make Burberry the leading luxury lifestyle brand on Instagram and Facebook. A secret to the company’s social media success, and its annual sales of $3 billion, is that it knows who its customer’s customers are.
ANALYSIS: SIX WAYS FACEBOOK HAS CHANGED RETAIL
In the US, Facebook drove 5.32% of traffic to the top 500 retailer websites over Christmas. Social media as a whole is the third biggest source of traffic to retail websites, behind search engines and shopping sites with Facebook leading the surge. Read more
FOR MILLENNIALS, THERE IS NO ONE TRUE SOCIAL NETWORK
Despite the rise of other competing social networks over the past decade, Facebook still hosts 91 percent of Millennials, nearly double that of the next closest network, Instagram at 46 percent. Read more
LINKEDIN: 81% OF SMALL AND MEDIUM SIZED BUSINESSES USE SOCIAL MEDIA
Roughly 81% of SMBs are using social media, according to a LinkedIn study released Thursday, and of those that use social, 94% do so for marketing purposes. Read more
TWITTER TESTS NEW INTERFACE TO CATCH POPULAR TWEETS
A significant departure from its simple, centered news feed, the new layout arranges tweets in different-sized boxes and fonts — depending on their perceived import to users — while profile pictures have been moved to the left, and a large background photo spans the top portion of the page. Read more
FASHION BRANDS EMBRACE SOCIAL AT #NYFW
Here’s a look at how designers integrated digital and social media into Fashion Week including how Tommy Hilfiger decided to harness the popularity of Instagram by creating an “Instagram Meet Up” during his runway show. Read more
VICTORIA’S SECRET LINKS DIGITAL, REAL-WORLD SCAVENGER HUNT VIA IMAGE RECOGNITION
Victoria’s Secret continues to lead the pack in retailers leveraging mobile applications for more than just shopping. Read more