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Infographic: Pinterest Stats Brands Should Know About

Since its launch in March of 2010, Pinterest has shown explosive growth and there are no signs of it slowing down. Here’s some stats that retailer’s should know about Pinterest.

  • Pinterest generates 4x more revenue (per click) than Twitter. [Tweet this stat]
  • Pins are said to drive 2 site visits and 6 page views, on average, while generating more than 10 repins. [Tweet this stat]
  • 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. [Tweet this stat]
  • Pinterest generates 27% more revenue (per click) than Facebook. [Tweet this stat]
  • Over 80% of pins are repined. [Tweet this stat]
  • Call-to-Action pin descriptions see an 80% increase in engagement. [Tweet this stat]
  • Pinterest accounts for 25% of all retail referral traffic. [Tweet this stat]
  • Conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic. [Tweet this stat]
  • Pinterest referrals spend 70% more than visitors from non-social channels including search. [Tweet this stat]

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