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Infographic: Building Your Brand With Twitter

With over 241 million monthly active users, big and small businesses alike should be using Twitter to reach their fans and new customers. If done right, Twitter can have a big impact on your brand. These stats show some best practices.

  • Twitter engagement for brands is 17% higher on weekends. [Tweet this]
  • Tweets with image links get 2x the engagement rate of those without. [Tweet this]
  • Tweets with #hashtags get 2x more engagement. [Tweet this]
  • Tweets with less than 100 characters get 17% more engagement. [Tweet this]
  • 37% of Twitter users will purchase from a brand they follow. [Tweet this]
  • 80% of users follow a brand to get exclusive content. [Tweet this]
  • There is a 12x high chance to get re-tweeted if brands ask for it. [Tweet this]
    • Tweets that included links are 86% more likely to be re-tweeted. [Tweet this]


What do you think about these Twitter stats? Follow us on our Twitter page to engage with us.