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How to Leverage Social Media for Business

Yesterday at DM Days, I moderated the session, The Convergence of Direct Response and Social Media. During the session we shared with marketers how to use social media to:

  • Connect to customers in new ways
  • Stimulate interest in your company’s brand
  • Turn passionate customers into brand advocates
  • Deliver interactive services to your customers

As you know, word-of-mouth (WOM) is often considered to be the most reliable source of ideas and information on a company’s products and services. With the increasing popularity of social networking sites and social media tools, it is now even easier for consumers to share their perceptions – good and bad – about your brand.

The conversations taking place can have a global impact on the perception and preference for your company’s brand. But understanding how to use them and developing realistic strategies can be difficult. Which tools do you use? What do you say? How can you keep up? The presentation highlights key take away best practices for leveraging social media for business.

Should Your Company Use Social Media Marketing? from Sallie Burnett