E-mail marketing can be so easy to do that many retailers adopt a set-it-and-forget-it mentality. But with so many retailers failing to execute most of the basics of e-mail marketing, that’s a huge mistake. Among the failures that recent e-mail studies and surveys have uncovered:
- 35% of retailers in the Internet Retailer Top 500 Guide fail to send a single e-mail within 30 days of when customers sign up for the e-mail program,
- 96% of the Top 500 fail to personalize subject lines,
- 71% of e-mail marketers do nothing to entice customers to stay on the list after the customer has initiated the unsubscribe process.
If you are looking for ways to make your email even more effective to drive traffic, improve customer loyalty and boost ROI, check out this presentation from Online Market World and our session: Retail eMail: Leaving Money in the Inbox.