The Muppets are back! On Nov. 23, Walt Disney Pictures is bringing its next live-action Muppet film, aptly-named The Muppets, to movie theatres across the country.
The film release is the culmination of a multi-pronged marketing campaign that has embraced the social and digital spheres, and in the process, helped reinvigorate the Muppet brand.
It’s rare to see such solid execution on so many digital and social channels and for that reason, we wanted to take a deeper look at the various aspects of Disney’s and The Muppets Studios’ efforts.
Going Viral to Revive Interest in a Brand
Over the last two years, The Muppet Studios has embarked on a proactive social and viral campaign. It all started with an epic cover of Queen’s “Bohemian Rhapsody”, and was followed by more songs, iPhone apps and responses to episodes of Internet backlash with just the right amount of aplomb and visual humor.
In retrospect, the timing of these viral video endeavors was perfect. It coincided with the original announcement that a new Muppet film would be coming to theaters.
Using Social Effectively
Over the last eight months, Walt Disney Pictures has done a lot to virally and socially promote The Muppetsacross social channels.
In fact, we would go as far as to say that the campaign for The Muppets is one of the most socially savvy we have seen from any studio for a major release window. Let’s take a look at some of the ways social and digital have come together to promote the film, connect fans and spread the word. Read more about the Muppets campaign.
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