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Google+ Content to Surface More Prominently in Search
Google has announced its long-awaited move to personalize search results with content from Google+
  • “Search plus Your World”
  • A searcher can now pull up stuff from Google+ connections.
  • A search for “Ben Smith” could pull up the Google+ profile for one the user knows personally rather than information about the new editor-in-chief of BuzzFeed.
  • A search of “music” would retrieve Google+ profiles of Britney Spears and Alicia Keys or other “prominent people who frequently discuss the topic” on Google+.
Why is this news worthy?
“Search Plus Your World ”:To be or not to be, this is a question.
  • Be:Make life easier, more active users
  • Not to Be:It will take time

The new product doesn’t include streams from Facebook and Twitter.
Personalized results include private or “Limited” Google+ posts and photos.