We spend much of our days always on the lookout for inspiration. Who’s creating amazing content? Who’s stepping foot into uncharted strategic territory? What company is taking a new approach to social marketing? Whatever may be on our minds at the moment, we feel pretty strongly that we should be on the pulse of it. So, we’ve created this standing feature to give out a High Five to our top 5 favorite “whatevers”.
This week: Five Social Sweepstakes Worth Checking Out
If you’ve set your sights on customer engagement, then a sweepstakes may be on your radar. Here we show a few current ones that are of note.
Fresh Express Salads
The Fresh Express Show Us How You Blend Sweepstakes is promoted on the Fresh Express Facebook page and encourages followers to create a Pinterest board that highlights the five ingredients they would add to their Red Leaf salad mix. The big pay off for followers? Bragging rights, a coupon and free salad for a year.
Toys R Us
This big box purveyor of toys presents an extremely compelling prize that would make any parent sit up and take notice with its Red Carpet Black Friday Sweepstakes. Facebook followers need only enter for a chance to win a limo ride to their local Toys R Us to shop Black Friday deals one hour before the masses with a $1,000 shopping spree. Sweet.
Monroe and Main
This boutique-style fashion cataloger is engaging its fans with a Holiday Sparklesweepstakes. Followers can “Pin to Win” anything sparkly and inspiring for the holidays along with their favorite item from the Monroe and Main Holiday Sparkle board to be entered to win a $500 gift certificate.
Ford has created an impressive multi-touchpoint Random Acts of Fusion campaign designed to drive fans straight to the dealership where they can sign up to win tickets to American Idol, critique a music video, win a car, and more importantly, test drive this snappy new hybrid.
The Give Your Friends the Bird Thanksgiving Giveaway at Whole Foods made us chuckle and instantly want to throw our name in the game. And it’s a great reminder that customer engagement can, and should be fun. Facebook fans simply Like the page, then take a quiz to determine whether you are a turkey of a goose. That’s all it takes to enter the contest. But the best part is sending your friends the bird as well. The big prize is $250 shopping spree right when you’re buying for the big feast.
Filed under: Social Media Marketing