The team at Customer Insight Group spends much of our days always on the lookout for inspiration. Who’s creating amazing content? Who’s stepping foot into uncharted strategic territory? What company is taking a new approach tosocial marketing? Whatever may be on our minds at the moment, we feel pretty strongly that we should be on the pulse of it. So, we’ve created this standing feature to give out a High Five to our top 5 favorite “whatevers”.
This week: Five Examples of Share-Worthy Content
Each of these are exceptional examples of content that makes us want to click that share button. What do you think?
REAL SIMPLE on Pinterest
That social media darling Pinterest just keeps providing us a place to put all those pretty pictures. And it’s no wonder that it’s grown exponentially this last year. One look and you’re mesmerized by the photography and the amount of inspiration in each image. Here, Real Simple magazine posts a pasta recipe and within a few hours it already had 344 repins and 60 likes. Bon Apetit!
AVEDA on YouTube
A how-to video on obtaining that perfect hair-do from one of your favorite hair care brands? That’s just about as good as share-worthy content gets, as seen here in one of many how-to videos on Aveda’s You tube channel.
We can’t help it. Visual aids just make it easier for us to follow along. Boring stats and graphs can take on a new life when presented in this visually appealing way. This infographic from Timeout London helps us digest a myriad of Olympic facts at a quick glance.
NORDSTROM on Facebook
When you have something to say that delivers timely info (Last chance!) AND a great deal (pre-season sale prices), then by all means, shout it from the rooftops. This is one of the last posts Nordstrom posted regarding it’s customer-favorite Anniversary Sale this fall and at 1,929 Likes, we venture to think that many of those turned into “Buys” as well.
INSPIRATION: Learning to Ride a Bike
This is one video that went viral this last year thanks to the undiluted, pure expression from this little boy who learned to ride a bike for the first time. While this kind of video may not be the easiest for brands to capture, it does remind us to seek out the humanity, emotion and genuine features that make each of our brands exciting and special.