We spend much of our days always on the lookout for inspiration. Who’s creating amazing content? Who’s stepping foot into uncharted strategic territory? What company is taking a new approach to social marketing? Whatever may be on our minds at the moment, we feel pretty strongly that we should be on the pulse of it. So, we’ve created this standing feature to give out a High Five to Customer Insight Group’s top 5 favorite “whatevers”.
This week: Five Favorite Facebook Cover Photos for Brands.
Each of these did a particularly great job at making that split second visual connection with their audience. What do you think?
THE NORTH FACE: Heaven knows this outdoor clothing/gear company probably has a wealth of amazing photos in their image library to consider. What we loved most about this one is how it made the average viewer immediately relate to the image. You can’t help but pick which one your would be in the photo — the leader or the follower.
NIKE: Not every company has the luxury of being able to go copy-heavy, but Nike has always had that free pass. Maybe because their copy sucks us in and we can’t help but read it. Or maybe we know that once we finish reading, we find ourselves nodding in agreement and walk away feeling a little more wise and inspired. And so it goes with their latest cover photo. Word.
GOOD TIMES BURGERS: The humor. The imagery. It all works to immediately engage the customer. Heck, I don’t even like mushrooms, but it made me want one of those burgers nonetheless. That’s a good image.
SEE’S CANDIES: It’s hard to go wrong when it comes to chocolate. And this photo does a lot of things right without saying a single world, showcasing the beauty of their product and making our mouths water.
MACY’S: As far as retailers go, Macy’s is king when it comes to executing solid branding as America’s department store. This image is a fine example of continuity in branding with the Macy’s red and their star logo. A job well done.