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Gen Y and Seniors Last to Cut Spending in Down Economy

[MarketingDaily, April 14, 2009]

With the latest news showing that most Americans are continuing to hold back on spending, it looks as if Gen Y and senior citizens may be the exceptions, according to new research from Retail Forward.

In its latest ShopperScape survey, it asked 4,000 respondents what they are doing now to save money, and which of these tactics they think they are most likely to retain. These days, the leading change continues to be buying fewer items on impulse, listed by 48% as their No. 1 money-saver, followed by not buying food items that seem “just too expensive” (47%), and eating out at restaurants less often, as well as switching to more affordable restaurants (40%.)