Food Lion, a grocery store headquartered in Salisbury, North Carolina recently celebrated reaching 1 million Facebook fans.
To thank their fans for liking them on the social network, they donated 1 million meals. The meals will be distributed evenly between 30 local Feeding America member food banks within the grocer’s service area. The donation will span across its 10-state footprint.
“We’re incredibly proud to have reached this benchmark,” said Keith Nicks, director of loyalty and digital marketing at Food Lion. “As a grocer always looking for ways to improve the customer experience, we created this space to empower our customers to interact with us on a one-on-one basis, whether they’re saving money, sharing interactions with associates or looking for great recipes.”
Food Lion created Food Lion Feeds, a program to support hunger relief in their surrounding communities. In 2015 they donated 81.7 million meals surpassing its annual meal donation goal for of 75 million meals by six million. The grocer reached this achievement through product donations, volunteerism and in-store campaigns and has donated 143 million meals since launching Food Lion Feeds in 2014.
“Food Lion is committed to the communities in which we live and work, and through Food Lion Feeds, we want to eliminate the tough choices some of our customers have to make when they are hungry, like buying groceries or paying rent,” added Phillips-Brown.
This is one of the many examples of companies who use social media channels to connect with customers, business and community partners to share the brands thoughts and ideas, learn about products, money saving tips and recipes.