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Facebook Stats Social Media Marketers Need to Know

Facebook is constantly evolving and its algorithm is always getting updated. How can you be sure your keeping up with the changes? We’ve pulled together the most up-to-date insights and Facebook stats to help you transform and refine your Facebook strategy.

Stats You Need to Know about Consumers and Facebook

  • On average as of March 2013 Facebook had 665 million active users, up 26% from 526 million DAUs on average in March 2012. (Facebook 2013)
  • Americans like an average of 70 brand pages. (Source: Socialbakes Notes 2013)
  • More than 95% of Facebook users log into their account every day. (Source: Social Media Today, 2013)
  • Over 5 million Facebook users are under the age of ten. This is a new demographic that is being tapped by social media marketers. (Source: Social Media Today, 2013)
  • Moms are the biggest supporters of branding on Facebook. (Source: Content Factory)
  • There are 1.26 billion Facebook users. (Source: Expanded Ramblings)
  • Average number of page likes per Facebook user is 40. (Source: Expanded Ramblings)

Businesses Use Facebook to Achieve Business Goals

  • 50 Million Facebook pages. (Source: Expanded Ramblings)
  • 36 – Average number of monthly posts per Facebook page. (Source: Expanded Ramblings)
  • 16 Million local business Facebook pages as of May 2013, up 100% from 8 million in June 2012 (Facebook 2013)
  • Companies ignore 70% of Facebook questions. When Facebook fans post their questions online, only 30% of them receive answers. (Source: Content Factory)
  • There are more than 15 million business pages on Facebook. (Source: Venture Beat)
  • 75% of your post’s audience sees your post in less than 2 hours. (Source: Wisemetrics, 2013)
  • 645 million – Average number of weekly local business pages views. (Source: Expanded Ramblings)
  • 1 million Facebook advertisers. (Source: Expanded Ramblings)

Facebook Delivers Measurable Results

  • Average ecommerce order value from Facebook referral is $85.87. (Source: Expanded Ramblings)
  • The number of businesses that say Facebook is critical or important to their business has increased by 75%. (Source: State of Inbound Marketing, 2012)
  • 54% of marketers gained a new customer through Facebook this year alone. (Source: Social Media Today)

Wondering how to quickly build a Facebook fan base? Looking for some helpful tips and tricks that could get your posts more notice in the Facebook News Feed?Click here for some helpful tips to help you get more likes, fans, fan engagement and customers on Facebook.

More Social Media Marketing Resources

Facebook Tips

Why Social Media

Marketing Library Blog

Social Media Marketing Strategy

Social Media Infographics