This article discusses how essential it is to continually personalize your website to the customer and their interests. Users want to view and be exposed to information that is of interest to them and to successfully capture their attention, website owners need to stay up to date with the current trends. By doing so, website management can effectively track the actions and attitudes of visiting users and use this information to retain them. Ultimately, the goal is to create a loyal customer base. Personalization and customization of a website can be the difference between losing a customer and keeping them.
Source: Cliff Allen Consulting: Strategic Marketing Planning for Growing Companies
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