In the rush to adopt social media a number of retailers have failed to ask themselves important questions that can affect the success of their campaigns. If you haven’t taken the time to understand how social media types differ, now is a good time. Even if you have, you need to consider what’s going on in the minds of your customers.
Take social networks and communities for example. The obvious difference between them is that social networks are third-party sites and communities may reside on your site or they may be established by a group, such as an association or collection of strategic partners.
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