6 Content Marketing Tips Marketers Need to Know
Are you looking for content marketing tips and strategies you can deploy to build your brand and reputation?
Here are six actionable tips you can get started with today to put your business on the path to garner the right attention from the right customers at the right time.
Headline – Your headline sets the expectation for the article, it’s what catches peoples attention and what will go viral. Use SEO and keywords to make sure the headline is relevant to what people are looking for online.
Share Your Content – When ever you add new content to your website or blog be sure to also post on your social media channels. Also, make it easy for your visitors to share your content by installing social sharing toolbars on your website and on your blog.
Get Visual – Infographics are a great way to share your content in a unique and visually stimulating way. A professionally designed infographic will attract and educate your readers and are good for developing a brand because they enhance memory and brand awareness.
Recycle and Reuse – Recycle your existing content in different mediums. You can turn a video into a presentation and upload the slides to SlideShare. You can feature buying guides, e-books in your emails.
Editorial Calendar – Create an editorial calendar to keep track of your keywords, your content plans, and your social messaging.
Use Call to Actions –Use contextually relevant call to actions to nudge your audience to take the next step.
Filed under: Content Marketing