Comments for Social Media Marketing Library

Comment on Photos Drive Social Media Success by KuanAnChen

KuanAnChen — Tue, 15 May 2012 01:02:21 +0000

I think pictures are ways to ease customers’ purchasing dissonance when they decide to purchase something. Take high-end market for instance, pictures bring visual aids and strong description of brand image to customers. That’s why Pinterest, Instagram are so successful.

Comment on Burberry Doubles Facebook Following to 12 Million Fans by KuanAnChen

KuanAnChen — Tue, 15 May 2012 00:53:58 +0000

When I was working on the group project, I tried to compare Burberry with Marc Jacobs. I’m impressed by what Burberry has done. I like the way it presents its products on its website, the clips and flash beside its products, making customers have visual shock when viewing its website. I think Burberry made great efforts to provide great online purchasing experience.

Comment on Burberry Doubles Facebook Following to 12 Million Fans by Xiaotong He

Xiaotong He — Mon, 14 May 2012 07:06:53 +0000

Burberry is the most successful luxury brand using social media as I preferred. It impresses me quite deep by its instagram images. Those images using lomo style are full of eleganct, which drives fan so much into it. I believe even those people who are not crazy about it will surely be refreshed, raising positively both the brand identity and brand image.

Comment on Photos Drive Social Media Success by Xiaotong He

Xiaotong He — Mon, 14 May 2012 06:40:23 +0000

Just this business model using images drives Pinterest success. People are tired of looking words on their screen. When photos come to eyes, they will refresh the browsing experince. So I thinks it is one of the reasons that lots of bloggers would tag a picture under their posts to briefly convey the idea of posts. Another point I want to say is, chinese twitter does much better than Twitter because it will automatically show the image with the content without bothering you to click the open button.

Comment on Mobile Design Strategy: Home Page Tips by Wenjia Zhang

Wenjia Zhang — Mon, 14 May 2012 04:38:44 +0000

These tips a great advise for the company which want to build a mobile site and help them to avoid the mistake understanding.

Comment on The Power of the Mommy Blogger by Wenjia Zhang

Wenjia Zhang — Mon, 14 May 2012 04:34:47 +0000

Mommy Blogger now it is a cool world since there are more and more young mommy willing to share their life on line.
For my parent;s generation, they never used internet before so they may not accept the this concept as younger mommy.
In my opinion , the comment on mommy’s blog could be more useful and economic since they are “MOM”. They health and know how to allocate spending. It is very possible they can become the opinion leader of blogger.

Comment on Dynamic design and personalization of web experience by Mengchu Cheng

Mengchu Cheng — Mon, 14 May 2012 04:04:23 +0000

This is article give a great view of why dynamic personalization is becoming more and more important. Personally, the dynamic personalization will become the future trend and companies should pay attention to the dynamic personalization in order to stand in the fierce competition.

Comment on What makes online consumers tick? by Mengchu Cheng

Mengchu Cheng — Mon, 14 May 2012 04:01:12 +0000

It’s great to know that the internet and social media have changed the way of our life and how they change the purchase decision making. I also think that this article is very important for curent companies when they make specific decisions.

Comment on Burberry Doubles Facebook Following to 12 Million Fans by Mengchu Cheng

Mengchu Cheng — Mon, 14 May 2012 03:48:13 +0000

It is ture that Burberry right now is using facebook more effectly. It actually showing that even some luxury brands right now are more focus on the social media which more and more important for younger consumers.

Comment on Building Brand Loyalty Through Points by JessicaGodin

JessicaGodin — Mon, 14 May 2012 03:02:21 +0000

I feel like this is a really great way to build a loyal customer base and use these customers to reinforce a positive brand image. It is important for a company to have people talking about it (hopefully in a positive way) and by rewarding people for doing so, a company encourages its customers to talk about them. Loyal customers oftentimes have positive things to say as well. However, that being said, the best kind of feedback happens organically and not because a person gets rewarded for saying something. So while this system may generate more buzz for a company, it is not necessarily the best kind of feedback that a company could get.